Here is our panels list for HMS LIVE 2021!
User Acquisition & Growth Panels
- The art of fine-tuning UA campaigns – The basics of UA have not changed a lot in past years, and so did the available ad formats. However there is a lot to say about how to spend in the right channels by testing which ads perform better – we’ll discuss what publishers can do in terms of attribution, A/B testing, creative, ad fraud prevention and how to structure an iterative process that helps you detect low performing ads/channels and divert funds to the top performers.
- How far can Organic UA get you? Aside of advertising your app/game there are several techniques that can help you to start off the ground without buying any media. These can have critical effect on your game discoverability and organic spreading. We’ll discuss ASO tips & tricks, how to get your users to connect to social networks and spread the word, rewarded referrals and other techniques that won’t cost you a dime – but can get you very loyal users.
- Reward & Monetize – Rewarded ads is one of the best performing ad formats, perceived as less intrusive by users, and even desired by some as a way to advance in the game without waiting or paying. What are the do’s and don’ts of rewarded ads? What is okay to reward and what must stay as a paid only feature? What’s the effective frequency both for the advertiser and the monetizer? What formats work best for rewarded – videos? Playable? We’ll hear from some success stories from publishers and providers who did it.
- COVID-19 effect on the mobile games & apps market – While COVID-19 seemed at first disastrous to all business, not all verticals were affected in the same way. The games ecosystem in fact saw a big increase in usage and profits as people were staying home, and same goes for food delivery apps. Other verticals such as travel, ride sharing and dating had to adapt to the new life by monetizing differently or expanding to new verticals. We’ll discuss some of the most interesting COVID-19 effects, pivots made and success stories.
- The M&A and Unicorn boom in the mobile games ecosystem - It seems that every successful mobile game gets picked up at one point by the likes of Tencent, SoftBank and Playtika. Expanding to new genres by M&A has become the new normal. Other publishers are turning to IPOs or getting huge investments that make unicorns as common as horses.. What are the effects of all the money that is being injected to the app/games ecosystem? Are we experiencing a bubble or is it just the beginning?
- C-level games industry outlook – We gathered a panel of C-level officers to discuss the future of the mobile games industry. How do they see the mobile games ecosystem evolving in the next years? What will be the major drivers of it? What genres do they expect to take the lead, and what are the channels that looks most promising for lasting growth?
Mobile Advertising Panels
NOTE: Panels are still subject to changes
- The Apple fell far from the tracking tree - The release of iOS 14 sent shockwaves across mobile the advertising ecosystem. Its new policy to gain opt-in from users for tracking, which can pose a major setback for accurate targeting. What is the expected impact on advertisers and tracking platforms? How can we mitigate this new policy, and will other platforms follow suit?
- Bot vs. Bot: using AI & Machine Learning to fight ad fraud – One of the major threats to your publishers UA budget is ad fraud. The fraudsters are getting more and more advanced, but luckily the anti-fraud tools are getting more advanced as well. How can you harness the power of AI to detect ad fraud and combat the countless ad fraud bots?
- Programmatic in the GDPR Era - One of the premises of programmatic advertising was the ability to target as audiences as fine as possible. However under GDPR, if that targeting becomes too fine, it may be illegal... Is it possible to get users' consent for targeted advertising? Can advertisers use any personal data at all, or find workarounds? And are we expected to see a drop in programmatic, or a change in legislation?
NOTE: Panels are still subject to changes